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SCATAFASHION 系列1:“不见天日”

来源:海报时尚网 2017-04-19 14:45:55


SCATAFASHION

系列1:“不见天日”


转自 边际主义

Series 1: “It’s been dark for too long”

A collaboration by The Marginalist X Flatmind Video Productions

4月15-16日,将于上海时装周首映 

Screening on 15-16th April, Shanghai Fashion week


喧嚣的当下,情感现实与数码技术的界限日益模糊。近期,Flatmind,一家立足上海的意大利影视**工作室,与千禧年知名时尚博主杨森(致力于搭建东西方生活时尚的桥梁,提升品牌效应)携手合作,针对社交平台和各大品牌,创作出一系列感情充沛的影片。风格元素包括从传统的“tumblr”图片到数码摄影为**残缺之美而常用的故障艺术、破坏工艺、强撞色手法。


In a modern era of restless social media, emotional reality and digital becomes blurred. Flatmind, an Italian film production house based in Shanghai collaborated with Yanie Yangsen Durocher, a fashion lifestyle millennial influencer, THE MARGINALIST, a brand amplificator bridging the east with the west, to create a series of emotionally charged films targeted towards social media ** platform insertions and brands. Going from traditional “tumblr” like photos, and digitalized photography trends such as glitches, destruction, and strong color blocking schemes of ambiguity and un-comfort. 









动态图片的转变在一定程度上也影响着当下时装业的风潮,杨森(主角)认为“强烈的个性反差、女性主义运动、时尚界愈发模糊的外交手段等-高奢携手高街,以及细微的后苏维埃元素混搭街头油渍摇滚风”。

 

Translating and transforming this wave into moving images reflecting the current trends of the fashion industry; “strong personality contrasts, feminism movement, blurred diplomacy in fashion - mixing the high with the low, subtle elements of post-sovietism mixed with street wear grunge.”- Yanie



“我们想拥有主宰自我风格的自由,颜色、妆容以及拍摄的风格都取决于自己,不受干涉,内容纯粹。我觉得明年便会更多身体力行这种新型的工作方式了”―― Flatmind的创始人Roby

 

“We wanted to have the ** of using our own style, the colors, the makeup and the type of shots we wanted are all very personal, there are no interferences but pure content. I believe this will become part of what will be the new trend of lifestyle advertising in the next years” says Roby, founder ofFlatmind






Flatmind想通过这套短片传达强有力的信息,同时可以大胆的反映出中国社会现状;在一个人人如饥似渴地复制粘贴只为“成功”的网络大环境下,人们面临着前所未有的压力和情感失衡。一边机械地恪守传统社会法则,一边极度地渴望找到真我,由此迫使着千禧一代形成一种难以逾越的自相矛盾感。


The concept and message is both strong and provocative, but also in alignment to the reflection of China’s modern society; Succumbed with the need to “succeed” in a fast paste digital environment, pressure and emotional dis-balance is more apparent than ever. Programmed to abide to traditional societal rules whilst having the eagerness and need to find one’s true self creates a contradictory paradox amongst the millennial generation.






从构思到**完成,耗时不足一周,一切都始于Flatmind与杨森的初次见面,而后便有了创作的火花、选角、故事板、前期**、拍摄、剪辑、调色和原始配乐、脚本撰写(Dinosaurs和我)等一系列工作,我们闪电般的完成速度好似社交传媒的发展势头,要的就是一个快字。

 

Everything happened in ONE WEEK, from the inception to the creation, starting with the first meeting of Flatmind with Yanie: mood board, casting, storyboard, pre-production, shooting, editing, color correction and original soundtrack composition (by Dinosaurs and I) resulting in an ultra-accelerated production in line with the momentum of SM, the need of posting in trend content NOW.

Backstage - Behind the Scenes Video

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